UAE: Al Nabooda Automobiles inaugurates world's largest Audi car showroom

gulfnews.com - Al Nabooda Automobiles, the official dealer for Audi in Dubai and the Northern Emirates, celebrated the inauguration of the "Audi terminal Dubai". With 57 Audi vehicles on display it is the largest Audi showroom in terms of new cars on display in the world. Set to open its doors to customers on December 3, the new facility spans more than 15,000 sqm across six levels.

Khalifa Juma Al Nabooda, Chairman of Al Nabooda Automobiles, Luca de Meo, Member of the Board for Sales and Marketing of AUDI AG, and Chief Executive Officer of Al Nabooda Automobiles, K. Rajaram, started the celebrations by pressing the symbolic Audi ignition button. "In terms of sales the UAE is the most important market for Audi in the Middle East. The Audi terminal represents an Dh118 million investment by Al Nabooda Automobiles into the future of the Audi brand and delighting our customers in Dubai and the Northern Emirates," said Rajaram

Specially flown in for the event were the Audi R18 e-tron quattro No.1 race car — the first hybrid vehicle to win the 24 hours of Le Mans — the Audi R8 e-tron concept car and the 1936 Auto Union Type C classic car. As a special preview, Audi also exhibited the new R8 V10 plus, which will be launched in the region at the end of 2013, as well as the Audi RS 4 Avant and the Q5 PI, which will arrive in the first and second quarter of 2013 respectively. A further highlight of the evening was the appearance of global superstar Jennifer Lopez.

The Audi terminal showroom is the first multi-floor car showroom in Dubai using an extensive array of lifts to move display vehicles to the second and third floors. Audi customers will enjoy valet parking service, an escalator and a panoramic lift, as well as state-of-the-art multimedia technology, including a power wall dedicated to almost life-size virtual vehicle customisation.

The Audi terminal Dubai is the first phase of a Dh900 million investment programme that includes the opening of new Audi facilities in Fujairah and Sharjah in 2013. A new state-of-the-art Audi Service Centre for Dubai with 60 work bays is planned to open within the next two years.