Former Brilliance BMW Senior VP hinted to join Infiniti China

Gasgoo.com (Shanghai March 25) - Former Brilliance BMW Senior Vice President Daniel Kirchert may join Infiniti China, China Business News reported today, citing various reports in the media. Dr. Kirchert will officially leave BMW China on April 1, when his post is assumed by Peter van Binsbergen. Infiniti China has yet to officially comment on the matter.

According to anonymous officials from the manufacturer, Infiniti China is considering to employ Dr. Kirchert (pictured) for a senior position in the company. He has been noted for both his work experience and Chinese language ability.

Dr. Kirchert, who majored in Chinese at Nanjing University, joined BMW in 2002. He worked as project manager for BMW AG's Asia-Pacific and Africa department in 2003. It was at this time that Dr. Kirchert started working in the Chinese market. In April 2007 he joined Brilliance BMW after working for the German manufacturer in Beijing. Dr. Kirchert has been a key figure in the manufacturer's attempts to localize its products for the Chinese market. During his tenure, BMW's sales network in the country increased from around 60 dealerships to nearly 400 this year.