Former Brilliance BMW Senior VP Daniel Kirchert officially joins Infiniti China

Gasgoo.com (Shanghai April 27) - Infiniti President Johan de Nysschen announced today that former Brilliance BMW Senior Vice President Daniel Kirchert has been officially appointed as Infiniti China's new managing director, Gasgoo.com (Chinese) reported today. Dr. Kirchert, who will replace former managing director Allen Lu, will assume the post on May 1.

Mr. de Nysschen stated that he was very happy that Dr. Kirchert (pictured above) has decided to join Infiniti. He is very confident that Dr. Kirchert will be able to strengthen the manufacturer's position in China due to his deep understanding of the country's luxury automobile market.

Prior to his joining Infiniti, Dr. Kirchert, who majored in Chinese at Nanjing University, spent a decade working at BMW. He began work as project manager for BMW AG's Asia-Pacific and Africa department in 2003. It was at this time that Dr. Kirchert started working in the Chinese market. In April 2007 he joined Brilliance BMW after working for the German manufacturer in Beijing. Dr. Kirchert has been a key figure in the manufacturer's attempts to localize its products for the Chinese market. During his tenure, BMW's sales network in the country increased from around 60 dealerships to nearly 400 this year.

His predecessor Mr. Lu (pictured below) has been promoted to regional manager, responsible for Infiniti's Asia-Pacific operations. The regional manager post has been newly created by the manufacturer with the intent of expanding its marketing operations in Asian markets outside of China.