Chery Terminal Channel Integration

After hackling its research & development system, Chery now starts to reform its sales system. As reporter known, Chery changes its sales company name as “Chery Marketing Corporation” on Monday, and integrates Sales Department 1 and Sales Department 2 into one, and cuts sales regions from 14 to 8.

According Beijing- Inner Mongolia region supervisor’s introductions, original Sales Corporation was divided into Department 1 and Department 2 , and terminal sales network was divided into two parts as well. Part 1 sells Storm 2, A1, A3 and Tiggo; Part 2 sells QQ, Cowin and Eastar, E5 etc. After adjustment of sales system, Sales Department 1 and Sales Department 2 will merge together. The part 1 and part 2 under sales region will merge at the same time. Besides organization structure adjustment, Chery redefines and integrates sales regions from 14 to 8. Each region has its “territory” and function departments. Some region is expanding, but some are merged by others, for example, Beijing- Inner Mongolia region now is canceled. Inner Mongolia Province now belongs to North-East region, and Beijing, Tianjing, Hebei Province and Shanxi Province are integrated to North China region.

People concern about that is there any change for Chery dealers because of sales region integration. Relative officer said sales network 1 and network 2 will not change after sales region adjustment, and it will not have any merge movement recently. However, as reporter heard from dealers of Chery that it is possible for Chery to merge sales network together after integration. Arrizo 7 was belonging to sales network 1, but when Chery chooses dealers to sell the product, it does not distinguish them by network 1 or 2.