C reduce China sales target

Recently, the reporter learned from the relevant channels that Lexus sales target for this year is 75,000 - 80,000 vehicles, much lower than the originally-planned 100,000 vehicles. While Lexus sales growth is slowing down, the momentum of the German luxury vehicle growth is not reduced, with July sales blowout again. Audi, BMW and Mercedes - Benz sales growth rates are all between 30-40 per cent year-on-year.

In fact, Japanese Luxury autos, including Lexus, Infiniti and Acura, are going through an adjustment period at the moment. Infiniti is laying the groundwork for next year’s domestic production, with a focus on brand not on the pursuit of sales; Acura is possibly going to make bigger changes by domestic production to get rid of the straits of being marginalized.

"The Diaoyu island incident" is considered to be the main cause of the overall slow growth of Japanese luxury cars, but its internal factors also could not be ignored. "Judging from the situation this year, the competitiveness of Japanese luxury cars has not been obviously promoted compared with the German luxury cars. Products, brands, marketing and overall planning are all at disadvantages. " Jia Xinguang said.

Jia Xinguang said, "the three major Japanese car brands no longer have a chance to enter the first echelon of luxury car group, therefore, Lexus, Infiniti and Acura should put their position to the next tier and make use of brands and products features to grasp certain market segments".

While German luxury vehicle sales still grow dramatically, whether by passive adjustment or initiative changes, Japanese luxury autos almost at the same time chose to withdraw, which makes more pronounced gap and further aggravated polarization trends of luxury vehicle market.