JAC cuts sales target and reforms passenger car system

"After the financial crisis in 2008, JAC sales market in 2009 and 2010 performed very well, so JAC set higher goals at that time. As market conditions change, we will revise the medium-term goals. The original sales target, 1.5 million vehicles which were set in the 'twelve-five' plan, will be adjusted down to 1 million units, and the sales volume was still 100 billion yuan." Jianghuai Automobile Company Limited ( hereinafter referred as JAC ) Technology Center product planning minister Zhang xinhuai told reporters.

In march, Jianghuai car sales declined apparently after Jianghuai RS body corrosion was exposed. JAC deputy general manager, Yan Gang told reporters, an important trigger for this crisis lied in that we didn’t understand the customer's demands in a timely manner, and the way to change this phenomenon is to " gather resources to the maximum ". Therefore, the Jianghuai passenger cars announced that it would integrate the three brand marketing companies, Refine, RS and Sunray.

"In the original three marketing companies, more than 100 ministerial managers will be downsized to 25, and all other personnel will be disposed to all provinces, responsible for planning, marketing, services, and other specific functions." Yan Gang said.

According to JAC sources, after the lowered sales targets in 2015, the core and strategic business location have not been changed much. According to the statistics, the heavy and light truck businesses of Jianghuai commercial vehicle sector still maintain a good momentum of development.

"For JAC, passenger car, especially short sedan car is indeed our weaknesses." Yan Gang frankly said, "To make up for the short board of passenger cars, Jianghuai began to enrich the co-brands after establishing the two brands, Refine and RS at the end of last year."