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Opel to speed up expanding sales network in China

Tina Tian From Gasgoo.com| September 02 , 2013 09:50 BJT

With the launch of new model Zafira, Opel attracted consumers’attention once again. In fact, as ab imported brand, China's huge market demand will gradually increase the launch frequency of Opel new model, while new car listing will directly promote the sales of other models.

As the most popular Opel model in southern China, the launch of Zafira is highly expected by the manufacturers. Zafira mainly focuses on the multifunction home market, its outlook is stylish and both configuration and performance are upgraded. The launch of Zafira also further expands the Opel brand product lines in China. Opel (China) operations director Luo Yong pointed out that at present, the Opel brand's sales and service network in China has been basically covering all provincial capitals and major second-tier cities.

Opel now focuses more on network expansion. Since setting up Junbao 4S shop in Dongguan early last year, Opel has planned to establish Opel 4S shops in Guang-fo automobile city of Nanhai district Foshan City this year so as to further enhance the brand awareness and elevate sales through increasing business networks. It is learned that Opel will usher in another new Member Meriva next month. More frequent launch of new models than ever before not only helps to enhance Opel brand awareness, but also more directly drives sales of other models.

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