BMW Plans Changing Sales Region, Plus Region Manager In

Last week, Hong WANG, vice sales president of BMW, told media that BMW is planning to change its sales structure at moment. However, she said plus that the plan is still under feasibility research, and details will not publish within this year.

At the beginning of this year, with former BMW Great China PresidentChristophe Stark left BMW, ex-vice president Yi Lu and ex-vice marketing president Lei DAI left BMW one after another. Jianjun Duan, vice sales president of BMW, left Brilliance BMW this 6 Sept. And recently, only after 4 months transmitted from vice president of BMW MINI to Brilliance BMW, Jiang ZHU is heard to swift to Amazon.com already.

All the four senior management are right-hand men of Stark. After them left their positions, BMW starts to adjust its former organizationstructure. As reporter known from some source that east region will be divided into two parts, and will add one more region, which means 4 regions increase to 6. Meanwhile, each region will have its manager. For an example, Beijing region will have 1 more manager, and each manager responsible for 8-10 dealers. The method is widely adopted by some auto manufacturers. It is ahead plan for company growth.

With region market growth, BMW adjust its structure in 2 years. In 2009, BMW west region sales increase 55.4%, which becomes the fastest grow region of BMW in China. Meanwhile, BMW market share in west region has increased to 2.4%. The company has built its fourth region in Chengdu in 2011. It was the first luxury brand branch in western China.

Ex-sales director of South region Hong WANG (now appointed sales vice president) was asked about BMW region market feature, and he answered that east region contributes the largest sales. Therefore, it makes sense that east region will be divided into 2 parts. It needs more staffs to manage a big market carefully. As it known, Audi take one step in advance than BMW and Benz. Besides traditional east, south, west and north regions, it builds Dongbei region and Zhejiang region particularly for the two big sales markets.