Dongfeng Peugeot Plans to Grab Market Share by Model 301

In 16th November, Mr. Lv, the president of Dongfeng Peugeot, told the reporter, the sales of Dongfeng Peugeot was 220 thousand in first 10 months of 2013 and achieved the year-on-year growth of 30%, exceeding the sales of the whole 2012. So we raised the sales target to 270 thousand this year. According to the data from CAAM, the sales of passenger cars are 14455.1 thousand in first 10 months of 2013 and achieve the year-on-year growth of 14.99%. Dongfeng Peugeot increases more than whole industry due to its hot sales of model 3008, new 308 etc. Mr. Lv said Dongfeng Peugeot needs keep this trend as to finish the plan of “Doubled in 3 years” formulated early this year.

According to the information collected by reporter, Dongfeng Peugeot released medium-term development plan at the beginning of this year, whose main content is as follows: to release 6 models in next 3 years; to increase quantity of 4S shops to 500; To enter into top 5 of the list of satisfaction of auto industry; To double the sales comparing to 2012. Mr. Lv said the target of satisfaction has been achieved and to keep this growth rate could build foundation for our 3-years plan. Also in products updating, Dongfeng Peugeot has brought in new models of 3008, new 308 etc. and some special models such as Dongfeng Peugeot 508, 408, 308, Roland Garros version and 308 music version are behaving well. For channel establishment, there will be 100 more 4S new shops this year and 408 4S shops totally.

Mr. Lv also said Dongfeng Peugeot will release new model 301 focusing on 3-tier & 4-tier cities and young people whose age are around 30 years. 301 model and brand new Elysee both belongs to same platform and are manufactured in the 3rd factory of DPCA, so there must be some comparisons. About this, Mr. Lv said these 2 models could compete and their wheel bases are almost same but their configurations and suspensionsare totally different such as entering without key and one button start are special configurations of Dongfeng Peugeot 301.