Dongfeng Fengshen: Product Development, Will Develop Reserved DCT Dual-Clutch

At this Guangzhou Auto Exhibition, Dongfeng Group passenger car Dongfeng Fengshen has its debut. Statistics shows that up to 25 Oct, Dongfeng Fengshen has sold 60,336 accumulated, which has exceeded 60,201 sales of last year, which has increased 26%.

With an undeveloped products line, it is not easy for Fengshen only rely on S30, H30 Cross and A60 to achieve the market performance.

According to its plan, Dongfeng passenger car will have its harvest from next year. In 2014, Dongfeng will introduce a compact sedan which is positioned higher than S30. Besides, Fengshen flagship productmiddleclass SUV will has its first show at Beijing Auto Exhibition as well, but official market launching shall wait to the beginning of 2015.

Fushou ZHU, general manager of Dongfeng Auto, said that as a top three auto company, Dongfeng has its responsibility to develop China owned brand. However, Dongfeng brand has not built its reputation is partly decided by reality.

Dongfeng brand starts from 2005. But at that moment, Dongfeng considers about its joint venture business at the first place. Therefore, the company did not invest too much into its own brand. “Dongfeng is different from other brands, even technology method choosing is not decidable for Dongfeng.” Fushou Zhu talked about the first phrase of Dongfeng.

Since 2011, Dongfeng has initialed its great independence strategy and publishes QIAN D300 plan. According to the plan, Dongfeng brand sales will reach 3 million in 2016. In the future, Dongfeng brand passenger car will reach 1 million sales and manufacture goal within 5 years.

As the person in change at executive level, Dongfeng passenger car party secretary and deputy general manager Chunrong LI said that “we have the best merchant’s policy in auto industry. As long as good operation, talent owned, relationship network building and good team, 660 thousand Yuan will make you as a Dongfeng Fengshen boss.”

It gets effort instantly. Dongfeng brand is sold 1.13 million in 2012, which is ranked top 1 among three stated owned auto groups. Dongfeng Fengshen has more than 60 thousand sales, which has increased 131.2% and ranked top 1 among industry. At the end of last year, Dongfeng passenger car shout out “100 thousand sales in 2013!”