Shanghai GM Works for Next Year, Sales Goal Up to 1.6 Million

This year, GM sticks with south and north Volkswagen.

Shanghai GM Co. Ltd. general manager Xiaoqiu WANG told reporter during interview that “it is definitely a good thing to take top 1 sales, but it does not worthy for losing other interest for it.”In his mind, Shanghai GM, as a company leading Chinese passenger car segment for some years, shall focus on products development, creative, and brand reputation build.

According to Shanghai GM plan, it will have its “products year” next year. Cadillac, Chevrolet and Buick, which belong to GM, will have their new products or successors next year. It will focus on fast growing SUV segment. Xiaoqiu WANG said that “Shanghai GM shall do our best to break 1.6 million sales next year based on this year market performance.”

At Guangzhou Auto Exhibition this year, Shanghai GM Cadillacintroduces its new strategy car for next year ATS, and Buick Encore for 2014. The two new cars market launching initials Shanghai GM new journey.

Zhengben LI, vice marketing director of Cadillac said that “ATS will be introduced by exported car at first. The most important goal for our introduction is to marketcostumerunderstands our advantage among B class luxury cars. And then China made plan will be started totally.”

Zhengben Li believes that the first thing Cadillac needs to do is making up its production line. “We will have our new products in well-developed or large sold segment. Particular SUV segment, we will keep eye on it.”

Not only Cadillac, Buick will focus on SUV segment as well. Shanghai GM Buick marketing director Hong SHI said that “Buick SUV will widely strike market. We will introduce middle and large size SUV based on our small size SUV Encore.”

According to Buick plan, Encore will increase its sales from 6 thousand averages this year to 8 thousand next year. Meanwhile, middle size SUV of Buick will break into CR-V and Highland segment.

Chevrolet, which has silence for a while, will have its spring next year. Shanghai GM Chevrolet sales director Bing WU said that “Chevrolet will make move in the next three years from 2014. We will introduce 4 more new cars into market next year.” It not only include Cruze, but also another compact SUV.