Toyota China Changzheng DONG: Sales Next Year Will Hit More Than 1 Million

It can’t be any better to describe international company Guangzhou Auto Exhibition show with “Naked Ambition” of the .

Toyota will continue its “China Toyota” building. Changzheng DONG, vice executive president of Toyota China told media with naked ambition that Toyota sales of next year definitely will break 1 million. Toyota China comes back to technology route. Heung Takahiro, president of Toyota said that “Toyota has introduced its hybrid system which definitely top technology around the world.”He saidJapanese research center accelerates to develop hybrid products introducing to Chinese market, which will be very competitive after it China made.

On 21 Nov, Toyota landed Guangzhou Auto Exhibition with 50 new cars, which dedicates an auto feast to South China costumers. There are three cars which Toyota for Chinese market specially: new Vios, total new Yaris-L and six people containable concept car FT-HT. It is another breakthrough for Toyota “China Toyota” localization strategy.

Hiroji Onishi, director of Toyota China, said at media conference that the company will continue its “China Toyota” strategy, and pursue localization strategy. Toyota wants to continue“provide satisfied products to Chinese customers, introduce core technology into China, carry on Chinese business with partners and dedicates Toyota enterprise responsibility and value”, and express its localization result by “product” and “technology”.

Toyota Changshu Auto Research Center found one week before auto exhibition holding. It means that Toyota is transferring its core hybrid technology into China, and it is the first time for Toyota building its research center out of Japan. In the future, the research center will cooperate with joint venture to develop 2015 hybrid car technology. According to Hiroji Onishi introduction, Toyota sales of first 10 months in China have 5% increase, include exported car. It is no doubt to achieve its 900 thousand sales goals. With “China Toyota” localization strategy initialing, Toyota plans to accelerate its product introducing from 2015.

Changzheng DONG points out that Sept of last year sales has dropped to half volume of normal sales. Therefore, fast grow of this year actually push our growth back to normal level of 2011. After we come back to route, market performance of next year should be better. So we plan to break 1 million sales next year.

2013 is so called “small size vehicle year one” for Toyota. The two small size cars are developed based on survey covered more than 50 big middle and small cities, with more than 1 million samples. With 80 even 90 generation becoming mainstream, they ask for fashion, safety, high quality and high cost performance cars. Brand rejuvenation, balance competitive power and integrated service power makes Toyota has confidence with its small size cars.

Besides, auto exhibition contains rich products of Toyota. It includes FAW Toyota and GAC Toyota researched EV electronic concept vehicles, FT-EV 3 concept car, NS4 plug-in hybrid sport concept car, cloud dual-engines 2 concept car and hybrid Prius, Camry etc. It proves Toyota technology strength and popularization determination.