Ruilin MAChangan Ford Market Share Mounts to 4.1%

Chinese auto market big cake has step to its mature. It is not possible to have 30% market growth back again, but only with slight growth. It is uncertain to have double digit growth next year. With new situation, auto company focus on solidify its market share, but except Changan Ford. The company fights around, and successes. In the first 10 months this year, Changan Ford accumulated sales is 536 thousand, which has increased 68% over the performance of last year, and 4 times more than industry average. The growth promotes Changan Ford to top 6 of list, which with 4.1% market share. The figure one and half years ago was ranked 14 and 2%.

When asked about the reason, Ruilin MA, Changan Ford president said it is contributed by successfully products development, which includes Focus, new Mondeo, new Fiesta and four cars SUV family. “Products we introducing are splendid with quality, green, safety and intelligence.” Ruilin MA repeats that there is no change for Changan Ford goal, it still for top 4 market share.

To achieve the goal, Changan Ford will introduce 15 new cars, 10 new engines and 10 new gearboxes into Chinese market. Most of them will be produced by Changan Ford. “Couple of years ago, Changan Ford was been criticized that move too slow, with no new products. There is no complaining like that now. Our work has been accepted widely.”

As for dealers, Ruilin MA said that numbers will reach to 540 at the end of this year. It will increase to 680 to 2015. But new dealers will be considered widely. We prefer to fourth to sixth cities in west China.

As for new cars, Ruilin MA told reporter that Escort concept compact car is designed for Chinese customers particularly. “As we known, middle class auto segment takes 25% of auto market, which is the biggest segment in China. Segment volume is around 5.5 million. The figure will mount to 7.2 million in 2017.”