The Sales Target of BMW 7 may Decrease by 40%

It is known by reporter the sales target of BMW 7 will decrease by 40%. In the background of brand new BMW 7 launching in 2015, BMW will adjust the product structure and layout. The situation of tripartite confrontation of BMW imported cars will change to X3 & X5 leads all.

The related staff in BMW said, " BMW will control the amount and model of imported cars and will concentrate on the models less than 700,000 and minority model."

One of the reasons why BMW decided to change its target is the pressure increment of BMW distributors caused by the price reduction of luxury cars.

It is said BWM will increase the imported amount of BMW 1 after the adjustment of BWM 7 sales target. BMW 1 is likely to be the next localization. In fact, this has been on the list of BMW project.

According to one of BMW distributors, the rate of home-made cars of BMW will increase to 70%, from 60% this year.

This year, the amount of imported cars in China will exceed 1 million. The sales of BMW of the whole year will be over 160,000, occupying 16% of the imported market. This number has exceeded its competitors, Benz & Audi.

The main models of BMW in imported cars are BMW X3, BMW X5 and BMW 7. The sales volume are 28,000, 23,000 and 24,000 respectively.

But the strategy to get sales by significant price reduction will change completely next year. One of BMW distributors said, "The imported & sales target will reduce by 40%." In accordance with rough calculation, the sales target of BMW 7 will be 18,000.

It is said the preferential margin of BMW 7 in China of November 2013 had been exceed 200,000. The average amount of imported cars is 54,000.

In Chinese market, it is import for BMW to increase the rate of home-made cars. Mr. Cai, the president of Mercedes Benz group, said the only gap between Benz and Audi, BMW is the sales in Chinese market. If BMW 1 is localized without a hitch, the ratio of BMW home-made cars will increase significantly. In this year, this number will be 60%.

In fact, the plan of BMW to increase the sales ratio of home-made cars not only cater to the trend of localization of home-made cars, but also focuses on the sales target of next year. It is said the sales target of BMW is to increase 20% of year-on-year growth.