Liu Zhifeng: The Sales Target of Beijing Hyundai in 2014 will be 1.1 Million and Small SUV will be promoted

To reach total sales of 5 million using 11 years, to reach the sales of 1 million within 1 year, to be 3rd brand whose sales reaching 1 million after Shanghai Volkswagen and FAW-Volkswagen, these are all the steps of Beijing Hyundai to refresh the record of Chinese automobile history.

Liu Zhifeng, vice president of Beijing Hyundai, said to media, “Beijing Hyundai will focus on promoting brand connotation in future 3 to 4 years.”He also said Beijing Hyundai wouldrelease small SUV ix25 and the sales target of Beijing Hyundai in 2014 would be 1.1 million. He added, “2014 will be the important year to lay the foundation for intermediate car. We’ll provide guarantee for 9th Sonata in 2015.”

After 2013, Liu Zhifeng now is considering what to say & do in 2014. He says brand promoting continues to be the key point. For product, the event in next year is to release small SUV ix25 in October. Besides, Beijing Hyundai needs to increase the influence of intermediate car, providing guarantee for 9th Sonata in 2015. Third, the sales target is expected to be 1.1 million. Fourth, the quality control of product needs to improve. He said, “Beijing Hyundai has systematized the quality control and quality is key to brand promotion.” This year, Beijing Hyundai also adjusts the ratio of models, aiming to promote brand influence. The brand strategy of “From Hyundai to Future” has been released and this strategy will kick off the 10-year plan of Beijing Hyundai to promote brands.