Escape Recalls Late, Changan Ford 790 Thousand Sales Goal Facing Challenge

Escape recalling becomes hot topic for auto industry recently. Consumers safeguard legal rights—Changan Ford insists no quality problem—implement recall. After three phrases, it becomes risk with high growth of Changan Ford.

Dec 27 2013, AQSIQ publishes that Changan Ford has record its recall plan with AQSIQ according to . It decides to recall 80,857 Escape from Feb 21 2014.

As for recalling event, reporter visits some dealer of Changan Ford. They told reporter that the event does not influence sales too much at present. However, they worry about the different attitude before and after recall. It will have negativeinfluence on customers.

According to known, Changan Ford has 790 thousand sales goals in 2014. Escape sales will increase to 12 thousand per month, which will share sales task of new Focus. But for sales star of 2014 Escape, Changan Ford will not allow any mistakes. However, after widely recall, it doubts that whether or not Escape will perform as well as before.

Dec 27 2013, AQSIQ publishes Escape recall announcement. Meanwhile, Changan Ford holds telephone conference with national wide dealers. The conference holds by vice executive general manager CHEN Xu. He asks for every single dealer shall present the conference.

It rarelyhappens among Changan Ford dealers relationshipmanagement. According to dealer’s introduction, conference reads recall notification and standard key question may be asked. But nothing else. Contain of the conference does not specially, but atmosphere is stiff.

According to recall announcement, the recalled cars have issues with front steering knuckle. Its material does not fit the requirement of global material compulsory standard. It might trigger crack or break up onto steering knuckle when certain strike happening.