Dongfeng- Peugeot Mode 2008 Market Launching Waiting, Dongfeng- Peugeot Looking For New Sales Growth

In year 2013, Peugeot 3008 becomes the most profitable car in China of PSA. It beyonds company expectation. Since Jan last year China made 3008 launched market, it has sold 52.3 thousand already, which is much more than LV Haitao, general manager of Dongfeng- Peugeot first expectation. He thinks about 3 thousand sales per month, which is already doubled.

Contributed by hot sales of 3008, Dongfeng- Peugeot sales of 2013 has reached 270 thousand, which has increased 27% over the market performance of last year.

It confidents its successor 2008, which Dongfeng- Peugeot will introduce it to market later.It is a small size city SUV. Both of decoration and outside appearance design are full of French style and built in with high technology factor.

Dongfeng- Peugeot 2008 is a product produced by PSA efficiency mode platform EMP2 as well, which is smilair with Volkswagen MQB mode platform. The advantage of mode production method is proven by Volkswagen already. It not only reduces research cost, but also reduces research time cost and car weight.

According an insider of Dongfeng- Peugeot, Dongfeng- Peugeot 2008 price will not be too high. It is expected to between 100 - 150 thousand CNY. According to the price, it main opponents in China are Ford Esport, Buick Enclave and Chevrolet Trax.

According to the plan at present, Dongfeng- Peugeot 2008 provides two engine versions of 1.6L and 1.2THP. The mode geared with 1.2THP has price advantage over 1.6L. It takes as another strategic product of Dongfeng- Peugeot.

The 1.2THP engine geared by Dongfeng- Peugeot 2008 is an important part of Dongfeng- Peugeot "E-Move Strategy". The strategy includes 1.6 CVVT, 1.8 CVVT, 1.2 THP, 1.6THP and 1.8THP 5 engines and the third generation 6AT gearbox. Among them, the third generation 6AT gearbox will be built in 2008 as well.

LV Haitao says it expects Dongfeng- Peugeot 2008 can develop a new segment for the company. Besides, it is another challenge goal for 10 thousand sales for single mode in year 2014 of Dongfeng- Peugeot.

However, it still has its risk even small size SUV segment is looked beautiful. Many years ago, Toyota and Suzuki have tested the segment, but both of them failed because the segment has not widely identified by customers.

Dongfeng- Peugeot is full of confident right now. According to its research, many potential customers are willing to buy SUV, but they have to give up because of purchase power is not enough.However, small size SUV just makes up for those customers. Low price provides another choose for those limited budget customer to fulfill their dreams.

Besides, the new segment is noticed by other automobile manufactures. Besides Dongfeng- Peugeot, Honda and Beijing Hyundai plan to introduce small size SUV into market this year as well.