SEAT Imported Car Plans Business Development in China, Best Period of China made or Missing

After entered Chinese market for 2 years, SEAT become the highlight of the market again.

Recently, reporter knows from dealers of SEAT that imported mode of SEAT is out of inventory, because Volkswagen Group has stopped its imported mode sales fourth quarter of last year.

March 2012, SEAT has entered China. As media reported that sales of SEAT in China are only about 3 thousands, which sales and reputation are far away from expectation.

Relative officer of SEAT tells reporter that Volkswagen believes that SEAT market performance has completed. As the insider says, the purpose of SEATin China just focuses on one thing “data collection, looking for segment”.

“The latest within 2 weeks, SEAT will announce its new strategy in Chinese market.”The above staff of SEAT tells media, the second phrase of SEAT in China is almost initialing.

From all the messages, SEAT new strategy concerns with China made process. Some analysis points out that with strong expansion of Volkswagen, Chinese market still wait for low-end product. Maybe SEAT is the low-end segment cut in product for Volkswagen in the future.

SEAT never thinks about leave Chinese market. The above staff tells media. But as the opportunism in Chinese market left for SEAT, as an analyst says, do not leave too many.

In March of 2012, Volkswagen has introduced its last passenger car brand SEAT into China as imported car brand. The brand was bored in Spanish, and focus on high performance sport segment, and its customer are aimed at young people. Based on the market judgment, the first phrase of SEAT in China is so called brand build and network build.

2 years later, both sides are not optimizing enough. As network build, since March 24 2012, SEAT has its first dealers open in 8 cities such as Changsha, Chengdu, Chongqing, Nanjing, Shenzhen, Suzhou, Wuhan and Zhengzhou. Besides the first round dealers, SEAT has its second round dealers in Guangzhou, Xiamen and Nanning. But up to now, it is hard to find those dealers.

As reporter known from website of SEAT, expect dealers in Chengdu and Zhengzhou, all telephones are unanswered. As reporter known after step further, Chongqing SEAT has shifted to JMC, and Shenzhen SEAT now sells Acura.

Chengdu SEAT dealer tells reporter, at present, it does not own any SEAT cars in shop. Meanwhile, because of do not know about delivery and arrives time, and car price, it does not accept order in advance. “It is expected no SEATaround China now, and will not arrive in shop in short time.”