BMW I-Plan Introduced Into China, Tesla Meets Its Opponent

On April 20, Elon Musk, CEO of Tesla, did not step into Beijing Auto Exhibition by two things. First one is Chinese media report onto “Order Door” of Tesla. The second one is achieving every possible relationship in China working for Tesla China made progress and charging station building. Meanwhile, BMW CEO stands onto its stage and announces with ambition that “BMW pure electronic car I3 now open for orders.”

It is one of the tough problems Musk needs to solve. Since BMW I3 launched market in July last year, the competition between I3 and Tesla has not stopped. It becomes one of the hot topics in IT and automobile industries. Two cars stand for 2 directions. One of them is cyber thinking and logic creates; the other is based on traditional research and development. Who will win the fight shall judge by market. It does not only concern about the company, but also about the future of traditional automobile companies.

Now, the competition extends to China. XIAO Shenbo tells reporter that both BMW I3 and I8 shall be introduced into Chinese market at the next half this year. All the 5S dealers of BMW are trained for it.

It is not good news for Tesla. The company has not solved problems of in time delivery and charging station build. Reputation of Tesla in China is reducing. BMW I3, which is sold out in European market, will be introduced into Chinese market. Whether or not Chinese customer still chases Tesla in the future? Answer is coming.

Compared with freshman Tesla, that is just step into Chinese market, BMW has been here for dozen years. BMW has tested MINI E and Active E since March last year, which helps I-plan Chinese marker launching.

All the information collected by BMW helps the company development onto pure electronic vehicle market in China, includes customer characteristics, users daily operation habit and annoying charging station. All the information BMW collected for the first hand. XIAO Shenbao believes it is value for BMW I3 sales mode and price decision.