Production Capacity Expanded to 130 Thousand, GAC- Mitsubishi Accumulated Momentum with New SUV

After one year Pajero V73 suspended producing for Pajero ASX and its sport version market development, GAC- Mitsubishi finally has introduced new mode. Production capacity of GAC- Mitsubishi increases from 50 thousand of Changfeng period to 130 thousand now.

The Company that transferred from city SUV to cross-country SUV has experienced a lot for the 1 and half years since it found. In the first half year of 2013, average sales of GAC- Mitsubishi per month is less than 2.5 thousand, which is only half over 5 thousand sales now. Mainstream Pajero V73 is almost stopped producing, which was widely questioned by dealers. They hold plant of orders on hands, but has no car delivered. They are forced to sell city SUV ASX, which is not familiar before.

After one year testing and marketing cooperation, the company, which aims VIP customers mainly, now successfully transferred. It want to take piece of cake during city SUV segment growth. In the next, GAC- Mitsubishi will introduce Pajero V93, which is the trump card, and small size SUV into market. If sales and production reach 80 thousands, it will build its own engine product line.

According to China Passenger Car Association statistics, sales of SUV in China are 2.76 million, which has increased 50.6% over last year, and takes about 16.9% market share of narrow passenger car market. City SUV has achieved 2.4 million sales, which has increased 53%, and takes as much as 86.8% of SUV segment. Growth largely exceeds cross-country SUV does.

However, the segment of GAC- Mitsubishi Pajero is not that large. It only takes 50 thousands cars even includes Toyota Prado. After segment market research, growth of city SUV is the fastest. Therefore, GAC- Mitsubishi chooses ASX as its first China made mode, which is also the top 1 sales of the imported modes for the recent 3 years, and close to Korean compacted SUV IX35.