Lu Yi resigned the president of Chery JLR IMSS in China

Gasgoo.com (Shanghai Apr. 17th) – On Apr. 13th , sources told that Lu Yi is resigning the president of Jaguar Land Rover Integrated Marketing Sales and Service（IMSS） and executive vice president of market sales and service department of Chery JLR and the news release would be seen soon.

It is said Lu Yi left JLR due to personal reasons and hoped to take a rest, but was still open for challenges in new fields. The staff in JLR had confirmed the news for reporter on Apr. 13th.

Lu Yi, who was born in 1971, has rich operation and management experience of luxury car. In 2004, he joined BMW China and acted as vice president of government affairs and public relationship at first. Lu Yi was transferred in 2008 to be the director of BMW east region and promoted in 2010 to be vice sales president of BMW China till early 2013 when he left. He was considered to be one of the core figures who contributed to the sales increase of BMW in China auto market by 15 times during his term.

In 2013, Lu Yi joined JLR China and acted as executive vice president. In May, 2014, Lu Yi began to take charge for sales and service business of imported JLR models, localized Chery JLR models and independent joint venture products as the establishment of IMMS, which was brand new institution of market sales and service.

During Lu Yi's short term in JLR, he had accomplished the integration of imported JLR models and localized models in China and the establishment of organizational structure for IMMS. He also completed the release of first localized model of JLR in China. Lu YI acted as an special and important role in IMSS, coordinating the differences of Chery and JLR.

The establishments of IMMS and mid-and-long term collaborative platform for Chinese and foreign share holders and the import and localization of key models should be owed to Lu Yi's rich experience of luxury car brand management and excellent communication skills. The follow-up influence of his resigning on the localization strategy of JLR still remains unknown.