New Mazda6 Atenza can save FAW Mazda from sales slump?

Gasgoo.com (Shanghai August 10) - FAW Mazda has launched six new versions of Atenza a few days ago, with 2.0-liter and 2.5-liter discharge, whose selling price range is 179,800 to 239,800 CNY. Besides, there is a special blue sky sport version of the new Atenza with 2.5-liter displacement.

The joint-venture sold 50,070 units in the first seven months of the year, a sharp drop of 20.8% compared with 63,219 units in the same period of last year. But, the overall sales of Mazda in China have increased 15.4% to a record volume of 132,499 units from a year earlier.

The sales slump of Mazda 6 models contributed a lot to the joint-venture’s bad performance in the first seven months of the year. The old Atenza sold 19,000 units in the first half of the year in China, jumping 202.58% from a year earlier. Compared with the 29,000 unit’s annual sales volume of last year, the popularity of Atenza has increased among Chinese consumers. Thus the new Atenza is launched to raise the sales of the joint-venture later this year.

According to a statement of FAW Mazda, the company will expand sales scale and launching more new car to raise its sales volume later this year.

The fashion appearance of new Atenza wins the heart of some young consumers. However, the model hasn’t adopted turbo charged engine, which discourages a part of interested buyers. The fuel consumption per kilometer is 7.1 liter, according to the statistics of Ministry of Industry and Information Technology.

The new Atenza has upgraded its security configuration via adopting SCBS brake assist system and RCTA (Rear Cross Traffic Alert).

With all these new configuration of high-tech, will the new Atenza save FAW Mazda from sales slump? The Chinese market will give us an answer at the end of the year.