VW, Toyota catch focus with new models as Dongfeng Peugeot seize on-line sales trend in

Gasgoo.com (Shanghai September 8) - New models are the key for automakers to attract attentions as well as exhibit the strength and lofty aspiration of enterprises. Thus, the recent China Chengdu auto show holds more than sixty new vehicle press releases for seventy one new models, among which limited editions and special ones earn much focus.

VW releases its first plug-in in the imported vehicles booths of brand new Golf GTE at 288,800 yuan, with a low carbon dioxide emission of 38g/km. The company also releases brand new Lavida Bluemotion technological edition, with a small oil consumption of 5.1L/100km.

Toyota publicizes hybrid power train Corolla and Levin both with dual engines that are built in China. The two models will officially begin to sell in the autumn of this year.

For now, big automakers are fighting with each other at a close range in China for higher speed in releasing new models of high quality. Those who catch the trendy sales mode will gain edge in the fierce competition, which is the e-commerce business mode. There are increasingly more automakers begin to focus on automobile e-commerce and on-line sales channel.

In the first day of this auto show, Dongfeng Peugeot announced that its new model 408 glory edition had a new exclusive sales channel, an on-line one, which is another brave innovative movement of the automaker in marketing.

On-line automobile sales channel, as a significant foreground to attract consumers and possess transaction, will reshape the tradition sales channel of off-line dealers. The final marketing and sales mode may consolidate both on-line and off-line with mutual support so that dealers can share information and profits with each other.