Japanese Carmakers compete for the “Post-80s” buyers in China

Gasgoo.com (Shanghai Oct 8) The sales of Japanese auto brands continued to upsurge this September in the Chinese automobile market, according to National Business Daily.

Statistic form Honda China shows, the sales of Honda models reached 74,084 units in this August, representing a 38% increase compared with last August. The sales of Nissan also reached 65,181 units with an increase of 9.4% compared with the same period of last year.

A staff from Honda China told National Business Daily, “Honda City and Greiz are both specially designed and manufactured for the Chinese market” and will target for the Post-80s and Post-90s buyers.

Besides Greiz, several other Honda models, including small SUV XR-V and even Class-B sedan Spirior, now also see the younger buyers in China as their target customers.

Actually, it seems all the Japanese brands are making changes for the Chinese market. The newly debut Murano from Nissan, Carolla and Levin from Toyota also target for the Post-80s buyers.

“The Japanese carmakers’ prompt acts in response to the Chinese market” along with the highlights of small SUVs and several new models all contribute to the Japanese brands’ surging sales here in China’s actually quite depressing auto market this year, said Dongshu Cui, the secretary-general of China’s Passenger Car Association.