For now, Denza will focus on improving quality, rather than increasing sales

Gasgoo.com (Shanghai Nov 17)– Denza, the very first domestic EV built by Shenzhen BYD Daimler New technology Co., ltd, a jointly venture of the prestigious Germany automaker Daimler and the world’s biggest battery manufacturer BYD, has been introduced to the public.

For most buyers, the brand of Denza is still very new in the auto market, especially inthe alternative energy market, which has been led by high-end brand Tesla and other lower-end brands as BAIC and Geely.

“Many alternative energy brands, no matter new or otherwise, they just kind of rushing into this field without much thinking, but not Denza. We have clearly targeted our potential buyers as middle-class Chinese and Denze, which shares the gene of Benz, will be compete in the middle and high-end market.” said Xiaoqing Hu, Marketing Director at Denza，when asked where will Denza head to in the future.

In a bid to stimulate sales and so as to seize market share, many domestic EV brands in China price their models around 100,000 rmb, and some even could go as low as 30,000 to 40,000 rmb. “The sales are important, but Denza values more about quality.”Mrs Hu said, “What’s we have to do now is to attract more consumers to side with EVs, so as to lay the foundation for the development of China’s EV industry.”

“Looking back the development of China’s auto industry, there has never been a really successful high-end domestic auto brand, most of them are just stuck with low-end products and low-end markets.”Mrs Hu is very optimistic about the future of Denza, “Denza will pioneer its own way and become a domestic EV brand that could proudly represent China.”