Great Wall defended its title in Q1 SUV market

China Automobile Industry Association marketing latest data showed that total SUV sales were 73,070 vehicles in first quarter of 2007. Great Wall Automobile was at the top of the list: 13,193 units, taking 18.1% of the SUV market share. From second to five are: Chery Automobile 11,582 units, Hyundai Tucson 9976 units, Dongfeng Honda 4837 units, Changfeng Liebao 4245 units, take 15.9%, 13.7%, 6.6%, 5.8% market shares respectively.

Insiders said that the reason why Great Wall brand won the sales champion in China's SUV market is: first, Chinese enterprises avoid the fierce-competition mid-high-end SUV market, but targeting at the medium-class market which adapts to China's national conditions, some of Great Wall series are pricing at 70,000-80,000 Yuan, which is preferred by Chinese customers. Another reason is domestic SUV enterprises are endeavoring on fuel-efficient models, which caters for Chinese car users favorites. Earlier this year, Great Wall launched remodeling diesel engine models to meet market demand. They were outstanding fuel economical and generally accepted by users, and became hit product of Great Wall Motors.