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Raising the domestication Huacheng BMW targets 41,000

Shingo From GAS| January 19 , 2007 17:36 BJT

Huacheng BMW will vigorously develop the sales network this year, by optimizing three production lines and three shifts systems, Huacheng BMW could increase its production capacity to 41,000 in 2007, Eberhard Schrempf, the CEO of Huacheng BMW said in Shanghai recently.

Eberhard Schrempf also denied the rumor of the establishment of another factory in China. Currently, BMW has been in the middle part of the process of domestication, the molds of Domestic parts suppliers are being tested; the body and braking system are in the process of domestication too. Local procurement increased from 890 million Yuan last year to 3 billion Yuan this year. Huacheng BMW planed to reach more than 40% of required of its parts made in domestic market in 2008.
Eberhard Schrempf added that Huacheng BMW 3 series, 5 Series were sold 22,000 in total in 2006, taking a 20% of the luxury car market share. Because Audi has the absolute advantage in the north market, BMW sales have a better performance in the south market than in north. He said that the competition of luxury car market in China will be fiercer in 2007; in addition, Mercedes, Audi and Lexus have become rapidly growing rivals and can not be underestimated.

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