Daimler Chrysler AG back to Daimler AG

Daimler Chrysler AG Yesterday issued a public notice that the company name will change from "Daimler-Chrysler AG" to "Daimler AG", which was the same as it was before the merger in 1998; in addition, the new Daimler Company will specialize in the high-end automobile market.

It is noteworthy that Chrysler and Mercedes group's existing projects will continue.

At present, Beijing Benz has Mercedes Benz products and Chrysler products, how to coordinate the production is crucial. Recently the Group said: "China will be seen as an important market, all of China's projects of the joint venture will continue as before."

In 1998, news about Daimler and Chrysler merger shocked the industry; the acquisition capital reached 36 billion U.S. dollars. But after the merger of Chrysler, the Group met difficulties in management and had poor sales performance, which affected Daimler Chrysler AG profits.

After the buyout of Chrysler Group, Daimler will focus on high-end sedans, high-end SUV, high-end sports car and high-end commercial vehicle business, it will thus become a specialized high-end automobile manufacturers.