Chery Auto to copy Dell sales mode

Under the leadership of Yin Tongyao and Li Feng, Chery sales general manager Qin Lihong is trying to push forward China's automobile industry "Dell model" to sell Chery's A1 model.

Dell's sales model brings Chery inspiration, Chery Automobile had set A1 sales modes as early as the Shanghai Auto Show in April, who is different from Dell's telephone marketing, Chery A1 will be sold in network marketing mode.

According to authoritative departments for marketing statistics, costs of complex marketing in the entire automobile sales account for about 25% of the profits. According to the figures, if consumer orders models through the network successfully, Chery can save 25% of sales costs.

According to Chery's sales model, consumers can visit the Chery A1 website, have a full understanding of detailed information, and have a test drive at a Chery dealership; consumers can directly order their favorite model from the site.

If everything goes well, this will be a perfect marketing mode, Chery production sales will achieve "zero inventory". Sales costs make its products more popular because of its competitive prices, while the savings can be used for profit research and development and continue to improve the quality of their products.

"A1 is a brand new car, Chery marketing model is a bold marketing strategy, and it is worthy to have a try, even if failing." Qin Li Hong said.

Brands net sales is a business marketing model currently implemented at Chery, Chery divided its products into nine major brands, and to sell different models under different brands.