BMW new price adjusting strategy

After the price cut of MINI models, BMW cut the price of newly introduced X3 sharply. The appearance and configuration of X3 are improved, but the lowest price 578,000 yuan which is lower 45,000 yuan than old model is unexpectedly.

At the beginning of 2005 BMW adjusted the prices for the first time which approved a successful movement. This time this strategy was applied to MINI Cooper again. In January, the price of all MINI Cooper models were unified at 328,000 with most 52,000 down.
  
This move cornered non-authorized franchisers because they need special channel to import BMW which will cause high cost, so most BMW franchisers will be swept out of market in favor of BMW to control sales net and enhance its brand.