Volkswagen wants a secret "Revolution" on sales strategy in China

Shanghai. September 27 (Gasgoo.com) - Volkswagen China wants to have a "Revolution" on its sales strategy in Chinese market, the company's senior official said yesterday.

"I dislike words like 'optimization' or 'improvement', I think we need to have a 'revolution'," Su Weiming, executive vice president of Volkswagen China told Shanghai Securities Journal. "We need a revolution in marketing, service and management."

China is Volkswagen's largest market outside Germany, said Su Weiming. "But to be a real industry leader, we have to have the best technology. And we will introduce a brand-new retail sales strategy to China, which is entirely different from traditional sales strategies."

"We are currently testing the hardwares and softwares related to this new sales strategy and we will make it public sometime later," Su said.

In the first eight months, Volkswagen sold 459,300 vehicles (including FAW-VW, Shanghai-VW and imported cars), up 28.8 year-on-year. "I'm quite confident that we can sell 800,000 vehicles in Chinese market this year."

Volkswagen's sister brand, Audi sold 52,590 vehicles in the first eight months, up 71.5 percent year-on-year.

"It's good to secure the first place in Chinese market, but we're more interested in gaining more market shares," Su said.