Toyota 07 goal of 450,000 units in China
In 2007 China auto market, Toyota Motor sales (including imports) is expected to reach 450,000 units, 40,000 units more than Honda Motor, thus Toyota Motor Corporation becomes the most popular Japanese brand in China.
Last year, including imported cars, Toyota Motor's sales in China increase 68% over the previous year to 308,000 units. Among them, the output of FAW Toyota reached 220,000 units, with its main product "Corolla", and the output of Guangzhou Toyota reached 60,000 vehicles with its hit product "Camry". This year it is expected to reach 270,000 and 150,000 units for FAW Toyota and Guangzhou Toyota respectively.
Toyota Motor started to produce cars in China three years later than Honda. The company launched global best-selling models in China market offensive with its hit product Corolla, Camry and others. In the rapid expansion China auto market which had already overtaken Japan, Toyota and Honda tough competition will become ever increasingly intensive.
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