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Audi vows to sell 100,000 vehicles in Chinese market this year
Shanghai. November 15 (Gasgoo.com) - Ralph Weyler, head of Sales and Marketing at AUDI AG said in Germany that he expected to sell over 100,000 vehicles in Chinese market, Shanghai Securities News reported today.
Asia and Pacific Rim is Audi’s fastest growing market, Weyler said, adding that China has become Audi’s largest market outside Germany.
Audi has further consolidated its leading position in Chinese luxury vehicle market by selling 83,863 vehicles in the first ten months of the year, an increase of 25.9 percent from one year earlier.
In addition, Audi sold a total of 6,500 vehicles in imported units within the first ten months of the year, and its TT sport car leads the sales among the same range market segment.
Originally, Audi plans to sell 95,000 vehicles in Chinese market. “However, October sales have given our confidence to overreach that target,” said Weyler.
Since coming to Chinese market in the first half of 2005, Audi A6, the most popular luxury sedan model has sold over 100,000 units by April this year, said An Shihao, general manager of FAW-VW Audi Sales Division. Since the beginning of this year, Audi A6 sold at least 6,000 units per month in Chinese market.
Earlier in the year Ralph Weyler unveiled plans to raise its sales target in Chinese market from the current 82,000 units to 200,000 by 2010.
Audi will not lose its edge in the coming three years, but Audi’s leading position will be challenged by BMW AG which is becoming increasingly aggressive in Chinese market, said an auto expert named Wang Huaping.
Currently Audi has 120 franchised stores in Chinese market and the company plans to expand the total number to 170 in the next two or three years, said the general manager of FAW-VW Audi Sales Division.
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