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Mazda to triple its sales in China
MAZDA Motor Corp expects sales in China will triple as it accelerates the pace of introducing new models.
Japan's fifth-biggest car maker aims to sell an annual 300,000 vehicles in China by 2010, up from 100,000 units this year. Sales in China are expected to contribute to nearly one-fifth of its global sales of 1.6 million units by then, the car maker said.
"China plays a vital role in boosting Mazda's global sales not only because of its huge market potential but also because big markets such as Japan, European and United States have matured," said Ozaki Kiyoshi, director and senior executive officer at Mazda in charge of China business.
Mazda sold 659,000 vehicles around the world in the first half, up one percent year on year, while half-year sales in China jumped 78 percent to hit 41,000 from a year earlier.
Hiroshima-based Mazda unveiled its Mazda 2 sedan at the media preview of the 5th China (Guangzhou) International Automobile Exhibition in Guangzhou yesterday.
The model will be built in the Nanjing plant of Chang'an Ford Mazda Automobile Co Ltd, a local venture with China's Chang'an Group and Ford Motor Co, which also makes Mazda 3 sedans in its Chongqing plant.
The Mazda 2, to be launched early next year, is part of five new models to be introduced into China by 2010.
"With the launch of Mazda 2 sedan, we have broadened our product mix with a strong presence covering China's mid-to-high class, economy cars and compact car segments," said Yamada Noriaki, president and chief operating officer of Mazda China Operations.
Mazda will also start selling an imported Mazda 5 multi-purpose vehicle and a five-door Mazda 3 hatchback next year.
Mazda partnered with China's First Automotive Works Group to make and market its Mazda 6 sedan, and also sells imported Mazda Wagons and RX-8 sports cars.
To strengthen sales in China, Mazda set up Chang'an Ford Mazda Sale Corp in April this year, which is scheduled to open in January.
Mazda's Chinese dealer network would expand from 160 to 220 in April next year, and increase to 300 by 2010.
Japan's fifth-biggest car maker aims to sell an annual 300,000 vehicles in China by 2010, up from 100,000 units this year. Sales in China are expected to contribute to nearly one-fifth of its global sales of 1.6 million units by then, the car maker said.
"China plays a vital role in boosting Mazda's global sales not only because of its huge market potential but also because big markets such as Japan, European and United States have matured," said Ozaki Kiyoshi, director and senior executive officer at Mazda in charge of China business.
Mazda sold 659,000 vehicles around the world in the first half, up one percent year on year, while half-year sales in China jumped 78 percent to hit 41,000 from a year earlier.
Hiroshima-based Mazda unveiled its Mazda 2 sedan at the media preview of the 5th China (Guangzhou) International Automobile Exhibition in Guangzhou yesterday.
The model will be built in the Nanjing plant of Chang'an Ford Mazda Automobile Co Ltd, a local venture with China's Chang'an Group and Ford Motor Co, which also makes Mazda 3 sedans in its Chongqing plant.
The Mazda 2, to be launched early next year, is part of five new models to be introduced into China by 2010.
"With the launch of Mazda 2 sedan, we have broadened our product mix with a strong presence covering China's mid-to-high class, economy cars and compact car segments," said Yamada Noriaki, president and chief operating officer of Mazda China Operations.
Mazda will also start selling an imported Mazda 5 multi-purpose vehicle and a five-door Mazda 3 hatchback next year.
Mazda partnered with China's First Automotive Works Group to make and market its Mazda 6 sedan, and also sells imported Mazda Wagons and RX-8 sports cars.
To strengthen sales in China, Mazda set up Chang'an Ford Mazda Sale Corp in April this year, which is scheduled to open in January.
Mazda's Chinese dealer network would expand from 160 to 220 in April next year, and increase to 300 by 2010.
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