Dongfeng Nissan 2015 annual sales exceed one million in China

Gasgoo.com (Shanghai Dec 31) -Two days before the end of 2015, Chinese automobile market nurtures another million-unit annual sales automaker—Dongfeng Nissan, who, against great odds, reaches the million-unit sales goal after first initiating it in the year of 2012.

It is a much more hard-won success than its precedents such as Chinese VW, Shanghai GM and Beijing Hyundai, as these companies reached million-unit sales goal in an easier situation when Chinese auto market enjoyed great momentum and preferential environment instead of slowdown or slide like nowadays.

Moreover, entering the adjustment period, Chinese auto market overall growth rate undergoes the first time slide in a decade, which adds influence to Dongfeng Nissan’s triumph.

The enterprise attributes it to the improvement of the whole value chain encompassing quality, technology, products, services, networks, online businesses. A management team of high efficiency and proficiency and the support from the shareholders and partner enterprises also play an important role in realizing the goal.

Million-unit annual sales goal is achieved under the guiding principle of the automaker’s “half step ahead”, under which it also has conducted “Young Nissan” strategy since the end of the year of 2014. The joint-venture seized one of the hottest theme of the current market of catering to the younger generation.