BAIC vigorously promotes SUVs to improve business performance

Gasgoo.com (Shanghai May 9^th)– This year’s Beijing Auto Show is quite different for BAIC Motor Corporation. This Chinese motor group has collectively demonstrated all its joint venture brands on the same stage during this year’s Beijing Auto Show, including Beijing Mercedes-Benz, Beijing Hyundai, BAIC Motor and CHANGHE, and among all the models demonstrated, the overwhelming majority of them are SUVs, including BJ80, BJ40L, and 2016 BJ403 from BAIC, X25, X35, X55 and X65 from Shenbao, and Q35 from CHANGHE.

It’s acknowledged by the reporter that SUV sales in China has surpassed that in North America with an average 50% annual rate of growth for 5 successive years and China is expected to be the world’s No.1 SUV market. And that’s the reason BAIC, along with other automakers, put such emphasis on SUVs. Supporting that, Shenbao X25, debuted last December, and Shenbao X55, debuted this January, has contributed 80% of Shenbao’s total sale while D20 and D50 sedans’ contribution was very limited. And among BAIC’s 360,000 sales in 2016, 55% of them are SUV models.

According to BAIC’s latest numbers, this carmaker has sold 97,233 units in the first quarter of 2016 supported by its brands including Shenbao, Yingpai, Weiwang and alternative energy models, up by 14.55% compared against the same period last year, while the average growth rate of Chinese passenger vehicle market stood at 6.8%.

Under this background, BAIC will introduce several more SUV models accordingly this year, including Shenbao X355, BJ20 and redesigned X55.