BAIC facing Personnel Changes in several Segments, Successor will Burden Sales Task

Gasgoo.com (Shanghai May 19^th)– Personnel changes in BAIC is continuously going on. Recently, media reported that a total of 12 persons served as deputy manager-level positions and above were facing position changes. Other news came around that the personnel changes involved several hundred employees. Some internal staff revealed that, “The personnel change is more about work shift, involving BAIC group and the subsidiary BAIC Motor, Beijing Hyundai, Changhe Motor, BHAP and other operational segments.”

The personnel change starting just one day after the “13th-five” strategy reveals a clear intention of promoting sales of important segments. BAIC plans to reach a production and sales volume of 4.5m units by 2020, and the target gap with Chana and FAW are 301,400 and 363,900 units respectively.

The most important three segments to be promoted during “13th-five” period are Beijing Hyundai, BAIC Motor and BAIC Changhe. Influenced by production capacity and market environment, Beijing Hyundai has an unstable performance since last year. Its monthly sales volume recovered to 96,000 units this April, increasing 6%. The Beijing Hyundai Cangzhou Factory will go into operation this October with a planned capacity of 300,000 units. It’s important for the current Beijing Hyundai to seize the opportunity of enlarging capacity to achieve sales promotion.

It’s learned BAIC Motor will launch five SUV models this year, and the SUV sales will improve from 20,000 units of last year to 200,000 units. Obviously, BAIC Motor hopes to seize the growing opportunity of domestic SUVs, with the economy-SUV X35, which will be launched on May 20th, being regarded as an important product to achieve the target.

After two years’ adjustment, BAIC Changhe will be put into operation this year. The first model has been launched and its R&D center will be formally completed this May.