Crossovers, Lincoln Highlight Ford's 2007 Sales Performance; Further Growth Expected in 2008
- Ford, Mercury and Lincoln crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007; Ford Edge challenged entrenched foreign models for supremacy among mid- size crossovers.
- Ford's Farley: "Ford Edge is a great example of our plan to build products people really want to buy."
- Lincoln posts 9 percent increase in 2007, owing to new MKX crossover and higher sales for MKZ sedan.
- New Ford Focus up 3 percent in December (9 percent at retail).
- Ford's F-Series truck was America's best-selling truck in 2007 - the 31st year in a row.
- Ford's 2007 sales totaled 2.57 million, down 12 percent compared with 2006; more than two-thirds of the decline reflected discontinued models.
- Ford's December sales totaled 212,094, down 9 percent.
DEARBORN, Mich., Jan. 4 -- Led by two new and three redesigned models, Ford, Lincoln and Mercury crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007, more than triple the industry-wide growth of 17 percent. In its first full year, Ford Edge sales were 130,125, exceeding Ford's original forecast by 30 percent. In December, Edge capped off the year with its best-ever retail sales month.
"Ford Edge is a great example of our plan to build products people really want to buy," said Jim Farley, Ford's group vice president, Marketing and Communications. "Demand is growing at a fast pace beyond the nation's heartland, our traditional region of strength."
Ford expects continued growth in crossovers in 2008 with the mid-year introduction of the Ford Flex.
Lincoln achieved full-year sales of 131,487, a 9 percent increase versus 2006. The Lincoln MKX crossover was the largest contributor to Lincoln's growth, but the MKZ sedan and Lincoln Navigator also helped spur Lincoln's momentum, which began in late 2006. The next new Lincoln was revealed at the Los Angeles Auto Show in November - the MKS sedan that will debut this summer.
Sales for the new Ford Focus were up 3 percent in December (9 percent at retail). Focus sales were up 18 percent in November, the first full month for the new model.
Ford's F-Series truck was America's best-selling truck in 2007 - the 31st year in a row - with full year sales of 690,589. F-Series was also the best- selling vehicle, car or truck, for 26 years in a row.
Ford's full-year 2007 sales totaled 2.57 million, down 12 percent compared with a year ago. Retail sales were down 10 percent and fleet sales were down 18 percent (including a 32 percent reduction in daily rental sales). More than two thirds of Ford's sales decline reflected discontinued products.
Ford's December sales totaled 212,094, down 9 percent compared with a year ago. Retail sales were down 13 percent and fleet sales were down 1 percent.
2008 Outlook
Ford expects the economic environment to remain challenging in 2008. Ford has said it expects the first half U.S. auto sales rate to be in the range of 15.5 to 16.0 million in the first half (light vehicle sales in the range of 15.2 to 15.7 million).
"We are restructuring our business to be profitable at lower demand and changed mix and accelerating the development of new products people want to buy," Farley said. "We have more work to do to reach our ultimate goal - profitable growth for all. But we have made progress in a short amount of time in several key areas."
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 250,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY DECEMBER 2007 U.S. SALES
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December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 173,648 190,914 -9.0 2,101,244 2,433,086 -13.6
Mercury 12,631 13,809 -8.5 168,422 180,848 -6.9
Lincoln 10,065 12,806 -21.4 131,487 120,476 9.1
Jaguar 1,522 1,553 -2.0 15,683 20,683 -24.2
Volvo 9,341 8,525 9.6 106,213 115,807 -8.3
Land Rover 4,887 6,014 -18.7 49,550 47,774 3.7
------- ------- ------- -------
Total Ford
Motor Company 212,094 233,621 -9.2 2,572,599 2,918,674 -11.9
Memo: Cars and
Trucks
Cars 64,651 70,618 -8.4 834,764 1,094,660 -23.7
Trucks 147,443 163,003 -9.5 1,737,835 1,824,014 -4.7
------- ------- --------- ---------
Total Ford
Motor Company 212,094 233,621 -9.2 2,572,599 2,918,674 -11.9
FORD BRAND DECEMBER 2007 U.S. SALES
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December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Crown Victoria 4,445 4,264 4.2 60,901 62,976 -3.3
Taurus (New) 6,312 0 NA 33,032 0 NA
Five Hundred 96 6,689 -98.6 35,146 84,218 -58.3
Fusion 13,545 12,664 7.0 149,552 142,502 4.9
Focus 14,023 13,551 3.5 173,213 177,006 -2.1
Mustang 8,315 11,245 -26.1 134,626 166,530 -19.2
Taurus (Old) 0 342 -100.0 0 174,803 -100.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 58 -100.0 231 1,919 -88.0
------ ------ ------- -------
Total Ford Cars 46,736 48,813 -4.3 586,701 810,423 -27.6
Escape 13,302 14,603 -8.9 165,596 157,395 5.2
Edge 13,722 2,201 523.4 130,125 2,201 5,812.1
Taurus X 4,679 0 NA 18,345 0 NA
Freestyle 88 3,290 -97.3 23,765 58,602 -59.4
Explorer 10,887 13,384 -18.7 137,817 179,229 -23.1
Expedition 7,516 10,772 -30.2 90,287 87,203 3.5
Excursion 0 0 NA 0 965 -100.0
Freestar 0 884 -100.0 2,390 50,125 -95.2
Econoline/Club
Wagon 14,846 15,999 -7.2 168,722 180,457 -6.5
Ranger 5,564 8,349 -33.4 72,711 92,420 -21.3
F-Series 55,069 70,580 -22.0 690,589 796,039 -13.2
Low Cab Forward 341 318 7.2 2,914 3,576 -18.5
Heavy Trucks 898 1,721 -47.8 11,282 14,451 -21.9
------- ------- --------- ---------
Total Ford
Trucks 126,912 142,101 -10.7 1,514,543 1,622,663 -6.7
------- ------- --------- ---------
Total Ford
Brand 173,648 190,914 -9.0 2,101,244 2,433,086 -13.6
LINCOLN AND MERCURY BRAND DECEMBER 2007 U.S. SALES
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December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Grand Marquis 4,087 3,565 14.6 50,664 54,688 -7.4
Sable (New) 1,386 0 NA 10,366 0 NA
Montego 72 1,741 -95.9 10,755 22,332 -51.8
Milan 2,932 2,873 2.1 37,244 35,853 3.9
------ ------ ------- -------
Total Mercury Cars 8,477 8,179 3.6 109,029 112,873 -3.4
Town Car 194 4,017 -95.2 26,739 39,295 -32.0
LS 0 0 NA 0 8,797 -100.0
MKZ 3,173 3,795 -16.4 34,363 33,114 3.8
------ ------ ------- -------
Total Lincoln Cars 3,367 7,812 -56.9 61,102 81,206 -24.8
------ ------ ------- -------
Total Mercury
and Lincoln Cars 11,844 15,991 -25.9 170,131 194,079 -12.3
Mariner 2,234 2,980 -25.0 34,844 33,941 2.7
Mountaineer 1,920 2,488 -22.8 23,849 29,567 -19.3
Monterey 0 162 -100.0 700 4,467 -84.3
------ ------ ------ ------
Total Mercury Trucks 4,154 5,630 -26.2 59,393 67,975 -12.6
MKX 3,856 859 348.9 37,953 859 4318.3
Navigator 2,291 2,980 -23.1 24,050 23,947 0.4
Aviator 0 0 NA 0 1,711 -100.0
Mark LT 551 1,155 -52.3 8,382 12,753 -34.3
------ ------ ------ ------
Total Lincoln Trucks 6,698 4,994 34.1 70,385 39,270 79.2
------ ------ ------ ------
Total Mercury
and Lincoln Trucks 10,852 10,624 2.1 129,778 107,245 21.0
------ ------ ------- -------
Total Mercury
and Lincoln Vehicles 22,696 26,615 -14.7 299,909 301,324 -0.5
Total Lincoln Brand 10,065 12,806 -21.4 131,487 120,476 9.1
Total Mercury Brand 12,631 13,809 -8.5 168,422 180,848 -6.9
JAGUAR BRAND DECEMBER 2007 U.S. SALES
-------------------------------------
December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
XJ 543 543 0.0 4,474 5,027 -11.0
S-TYPE 342 266 28.6 3,524 5,875 -40.0
X-TYPE 301 284 6.0 3,198 5,214 -38.7
XK 336 460 -27.0 4,487 4,567 -1.8
----- ----- ------ ------
Total Jaguar 1,522 1,553 -2.0 15,683 20,683 -24.2
VOLVO BRAND DECEMBER 2007 U.S. SALES
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December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
C30 357 0 NA 2,090 0 NA
S40 1,144 1,580 -27.6 18,141 24,566 -26.2
V50 185 282 -34.4 2,850 4,138 -31.1
S60 1,468 1,416 3.7 18,511 25,753 -28.1
V70 341 288 18.4 3,769 5,602 -32.7
XC70 1,449 899 61.2 12,628 13,132 -3.8
C70 321 476 -32.6 4,541 3,947 15.0
S80 733 219 234.7 12,347 5,469 125.8
XC90 3,343 3,365 -0.7 31,336 33,200 -5.6
------ ------ ------ ------
Total Volvo 9,341 8,525 9.6 106,213 115,807 -8.3
LAND ROVER BRAND DECEMBER 2007 U.S. SALES
-----------------------------------------
December Month % December CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Range Rover 1,376 1,607 -14.4 12,316 12,044 2.3
Range Rover Sport 1,851 2,467 -25.0 16,989 18,757 -9.4
LR3 711 1,940 -63.4 11,039 16,930 -34.8
LR2 949 0 NA 9,205 0 NA
Discovery 0 0 NA 0 1 -100.0
Freelander 0 0 NA 1 42 -97.6
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