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JAC’s first sedan rolls off assembly line, hoping to sell 30,000 in first year
Shanghai. January 21 (Gasgoo.com) – Jianghai Automobile Co., one of China’s largest commercial vehicle makers, produced its first sedan vehicle last week.
The B class sedan named Bingyue, which was first released at Guangzhou Auto Show in November last year, is priced at RMB 107,700-131,700 yuan ($14,753-$18,000) in China’s domestic market.
The volume production of Bineyue sedan vehicles signals JAC, traditionally a commercial vehicle maker, has official branched out into China’s fast growing sedan market.
"Over the past two months, we’ve received orders of 1,500 Bingyue vehicles,” said Yan Gang, general manager of JAC’s sales unit. “We expect to sell 30,000 Bingyue vehicles in the first year.”
"This target is a formidable challenge for us,” Yan said. “First of all, we’re a new comer in sedan market; second, China’s sedan market is becoming increasingly heated in competition; and in addition, a complete sales network has yet to build.”
With a total investment of RMB 1.8 billion (USD 246.57 million), JAC now has built four sedan production platforms, covering C class, B class, A class and A0 class segments. These four platforms will produce sedans powered by 1.1 Liter, 1.3 Liter, 1.5 liter and 2.4 liter displacement engines.
In the coming six years, JAC will launch one or two sedan models in Chinese market every year, Yan said.
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