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Dongfeng Yueda Kia to launch three new models this year
Shanghai. January 25 (Gasgoo.com) – Dongfeng Yuda Kia, a joint venture between Chinese automaker Dongfeng Group and Korean automaker Kia Motor, plans to launch three models in Chinese market this year.
Besides a hatchback Serato, which was launched in Chinese market this month, Dongfeng Yueda Kia will also launch hatchback Rio and Sportage (2.7 liter engine) in the market later this year.
Last year, Dongfeng Yueda Kia sold 105,000 vehicles, which represents only 52.69 percent of the automaker’s sales target for 2007.
Of all four models made by Dongfeng Yueda Kia, Serato represents 60 percent of the automaker’s total sale last year and it was the only model that experienced sale growth last year.
However, the automaker set a 200,000 sales target in Chinese market this year. To reach this target, the joint venture automaker plans to more popular models: hatchback Rio and Sportage (2.7 Liter engine).
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