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SsangYong to launch luxury car at Beijing show
SEOUL -- SsangYong Motor Co., a unit of Shanghai Automotive Industry Corp., will launch its Chairman W luxury sedan in China at the Beijing auto show in April.
It will be built in South Korea and exported to China as a SsangYong.
Pricing is still under consideration. In South Korea, the Chairman W starts at 59 million won ($59,000) for the model equipped with an inline six engine. The engines and transmissions are provided by Mercedes-Benz.
SsangYong adds other high-end features to support the company's claim that the Chairman W competes with the Mercedes S class, BMW 7 series and the Audi A8.
The Chairman W, launched in Korea on Feb. 27, is a step up from the existing Chairman sedan, which competes mainly against Hyundai's Equus. The Chairman is popular among Korean business executives.
It will be built in South Korea and exported to China as a SsangYong.
Pricing is still under consideration. In South Korea, the Chairman W starts at 59 million won ($59,000) for the model equipped with an inline six engine. The engines and transmissions are provided by Mercedes-Benz.
SsangYong adds other high-end features to support the company's claim that the Chairman W competes with the Mercedes S class, BMW 7 series and the Audi A8.
The Chairman W, launched in Korea on Feb. 27, is a step up from the existing Chairman sedan, which competes mainly against Hyundai's Equus. The Chairman is popular among Korean business executives.
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