Brilliance to launch over 10 new models in 2008

Shanghai, May 4 (Gasgoo.com) Brilliance Auto, the Chinese partner of BMW, displayed nine new cars and four new engines at the 2008 Beijing auto show last month. At the show, the company unveiled its Junjie Wagon, six-generation Haise (H1S) and 2009 Granse MPV as their world premieres. It is reported that Brilliance will launch more than ten new car models this year based on its innovative development of own brands.

The Brilliance Junjie Wagon is based on the Junjie sedan designed by Pininfarina. The car has a sporty look, and it features a smooth beltline and roof that blends into the back. It's expected to fill a luxury niche for the Junjie brand. As one of the all-new models made by Brilliance Auto to meet the growing market demand, the Junjie Wagon is a perfect mix of the sedan concept and wagon features, offering a free choice of mobility for your business and leisure hours.

The Junjie FRV is seen as the company's rival for the Volkswagen Bora HS. The Junjie FRV family edition is designed and engineered by Italian auto design firm Giugiaro. Its splendid architecture ensures the excellence and balance of your driving experience, and achieves the beauty of your harmonious family life. The design of the Junjie FRV sports edition highlights the muscular streamline of the car body and has brought out the sporty features of the sedan and sports cars.

At the recent roll-out ceremony of the carmaker's Junjie FRV model, the chairman of Brilliance Auto said that the company will continue to pursue its self-development strategy and make full use of its partnership with global brands. The design and launch of Junjie FRV is a landmark in Brilliance's capability and expansion in the competitive auto market. This model will also help Brilliance optimize its product variety and expand its product lineup.

Over the past few years, Brilliance Auto has independently developed nearly 20 products, including the Zhonghua Junjie, Zhonghua A-class Car, Zhonghua Coupe sports sedan, elongated 14-seater Haise, 11-seater Granse, and 1.8T turbo-charged engine. All these have enhanced the company's abilities to design and manufacture complete vehicles and to supply some supporting auto parts. Its products vareity has expanded to the high-, medium- and low-end vehicle segments in the market.

In its effort to build up the product "quality, variety, and brands," Brilliance has sped up its steps in market growth and resources integration. In 2007, Brilliance sold more than 300,000 complete vehicles.

Brilliance said that it aims to sell 600,000 vehicles and 600,000 engines by 2010.