Daihatsu Motor to roll out urban SUV in China

Shanghai, May 7 (Gasgoo.com) After bidding farewell to China auto market years before, Daihatsu Motor made a high-profile comback at the 2006 Beijing auto show with its small car D-01, In 2007, Daihatsu Motor and FAW Jilin Automobile Xenia jointly launched the strategic model Xenia. Two years later, Daihatsu Motor displayed Be-go, a 1.5L urban SUV mainly sold in European markets ,at the recent 2008 Beijing auto show.

Xenia is the only model sold in China now by Daihatsu Motor and FAW Jilin Automobile. It is far from enough for FAW- Daihatsu to compete with lots of Chinese rivals even if new 2008 Xenia is available. Be-go, priced between 110,000 yuan ($15,760) and 140,000 yuan in the Japanese market, is a relatively mature vehicle model already on sale in Europe and Japan. If Be-go can be locally made in China like Xenia, to be sold at a price between 120,000 yuan and 150,000 yuan, this small SUV will surely improve the overall competitiveness of all FAW- Daihatsu brands.

Be-go aims to represent a dynamic and lively urban SUV model vision. Powered by a 1.5 liter 3SZ DVVT engine with top output and torque, the Daihatsu Be-Go could drive conveniently in any conditions. The high-performance engine also accelerates Be-go to gain light weight and meet low fuel consumption standard. 

As SUV is selling like hot-cakes and the gas / petrol price is rising in recent years, small SUV is more and more popular in the market because of its easily maneuvering, eco-friendly and fuel-saving features. Daihatsu Be-go brings anticipation for the future small SUV market in China.