Zhengzhou Nissan to use Nissan sales network for export

Shanghai, May 22 (Gasgoo.com) Zhengzhou Nissan Automobile Co., Nissan Motor Co.'s commercial vehicle venture in China, plans to export its vehicles through Nissan's global LCV (light commercial vehicles) sales network. Therefore, the sales of the Nissan-branded vehicles will not be conducted by Zhengzhou Nissan, which will be responsible only for the sales of Dongfeng-branded vehicles.

As scheduled, the exports by Zhengzhou Nissan will make up about 60% of its all sales by 2010, and its exports will reach more than 100 countries, from the current 20 or so. This means that a powerful sales network will play a key role in boosting the joint venture carmaker's export business.

To support and accelerate its rapid export growth, Zhengzhou Nissan needs a complete marketing network that integrates the sales and after-sales services, and this is hard to achieve by the Chinese partner itself in the short term. Nissan Motor has a large sales network covering almost every country of the world.

Zhengzhou Nissan will make both Dongfeng and Nissan commercial vehicles mainly for export in the future, and the two brands will have different sales networks: vehicles of the Nissan brand will be sold through Nissan's global LCV sales network, and the sales of Dongfeng vehicles will be done by Zhengzhou Nissan.