Geely Emgrand GL challenging joint-venture brands, with many models priced at RMB 80,000 to 110,000

Gasgoo (Shanghai, September 22^th)-Geely Emgrand GL was officially launched on September 20th, with the price set at RMB 78,800 to 113,800. This is Geely’s third model priced at RMB 80,000 to 110,000, after Emgrand GL and Yuanjing SUV. Besides, Geely’s best-seller Emgrand EC7 is also priced at the range. In Chinese market, a price range between RMB 80,000 to 110,000 is a watershed between self-independent brands joint-venture brands, which is called the “ceiling” or “deadline” of self-independent brands.

Reporters learn that Geely accomplishes its product layout from A0 to B class cars after Emgrand GL’s launching, in which Emgrand GL performs as a product and brand transition from A-class car to B-class car. “Emgrand GL is not only a leader of Emgrand family, but also performs great strategic significances to Geely Auto.” An Conghui, President and CEO of Geely Group said, “Since the launching of this model, we are preparing to fight with joint-venture brands face to face.”

Emgrand EC7’s excellent performance is not only a symbol of self-independent brands, but also lays great confidence for Geely brand in car market. Data shows that Geely Emgrand has a total sales volume of more than 1m units till July this year, with an average monthly sales volume of 14,000 units, ranking 4th among all domestic self-independent brands.

Different from Emgrand EC7, Emgrand GL lays the task of challenging top 10 places in car market. Data shows Emgrand EC7 sells 13,500 units in August, ranking 15th among all domestic compact cars.

Targeted at A-class vehicle, Emgrand GL launches 7 models, equipping with 1.3T Turbo-charged engines and 1.8L Normally Aspirated engines, and the wheelbase will keep the same with New Cruze, New Civic and Corolla.

“But Geely still has a great distance with joint-venture brands. We will try to narrow the gap with technologies and qualities.” An said.