PV Sales of SGMW Increase by 20% YOY in China
Gasgoo (Shanghai, November 4)—Sales of SAIC-GM-Wuling Auto (short for SGMW) were 195 thousand units in the Chinese market in October, with a monthly rise of 9% and a yearly rise of 13.8%, according to data from the company.
Sales of the company remained stable in September after decrease for three consecutive months. Due to great market performance of Baojun 730 and Baojun 310, which has been launched in September, sales of the company have showed upward trend in October.
Total sales of SGMW were 2.04 million units in 2015, hitting the historic record. However, there had been a slight decrease in sales during the second half. Fortunately, sales in October have increased again to 195 thousand units, with a yearly rise of 13.8%. And total sales have been about 1.6538 million units with a slight yearly rise of 3.3% as to October.
Strategic transition of the company has proved effective. Overall, total market size of mini-van in China has decreased to 959,900 units in 2015 from 2,417,000 units in 2000. Considering bad market performance of mini-van, SGMW decided to develop passenger vehicles, leading to launch of MPV under brand of Wuling-Hongguang and PV under brand of Baojun. Due to strong sales channel and customer loyalty, market volume of PV has increased by 23% in the first ten months.
Great performance of Baojun and Wuling-Hongguang has driven sales of the company. Sales of Baojun 730 in October were 43.1 thousand units, with a monthly rise of 200%.That of Baojun 560 were 30.8 thousand units, only following behind Havel H6. And sales of Baojun 310, newly launched in September, were more than ten thousand, which may still soar, resulting from continuing development on products.
The company may launch more new products. There are expected to be four new modes brought to the market in the last quarter including Baojun 510, which may debut on the coming 2016 Guangzhou Auto Show.
With improvement in brand recognition of Baojun, SGMW may make better performance in the future.
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