Strengthen Tiggo to Improve Its Competitiveness in Small SUV Market

According to Chery, thanks to Arrizo and Tiggo, the sales in October 2016 grew by 58.4% year-on-year. Tiggo 3X was officially launched on November 15th, with the guidance price of 58,900 to 80,900 yuan. It also introduces a number of preferential policies to consumers in 2016. Faced with the fierce market competition, how is Tiggo’s strength and competitiveness?

Close to Tiggo 3 in names

Tiggo 3X will subdivide the segment market of small SUV with Tiggo 3. As a new model, Tiggo 3X is close to Tiggo 3 in its name, which has already enjoyed a stable market reputation. This makes it easier to obtain the trust of consumers. Also, it is more conducive for marketing.

But since it is positioned below Tiggo 3, and also belongs to SUV, why not name it Tiggo 2? Insiders say that except that the pricing is different, the two is actually more like brothers in terms of body size. Tiggo 3X is slightly smaller than Tiggo 3, but the wheelbase is bigger. However, Tiggo 3 is better in terms of power, chassis and configuration and the price is relatively higher. Therefore 3X is more appropriate.

Comparison between Tiggo 3X and competing products

In the market of small SUV, the most direct competitors of Tiggo 3X is Refine S2 and Changan CS15 in terms of size, power,  and pricing. The power parameters are at the same level. However, Tiggo 3X wins in size and turning. It is easier for Tiggo 3X to turn when the vehicle travels at low speed.

Configuration can be divided into three parts. First is Tiggo 3X is an entry-level model with relative low configuration level.  Refine S2 configuration is more abundant. Second is about the medium-and-high equipped models. It is hard to compare because the three models all have their own merits. The third is the very advantage of Tiggo 3X. It is equipped with Cloudrive 2.0 system, catering to users with 4G InterFun SUV, which cannot be found in the other competing products.