Increasingly Fierce Champion Competition in China between GM and Volkswagen

Near the end of the year，sales performances in Chinese market of each auto enterprises make people excited. However, for Volkswagen and GM, whose business are worldwide, the overall performances of the single market in China will also determine the global rankings.

The sales competition in China between GM and Volkswagen has been for a long time. In face of the unexpected high growth of China's auto market in 2016, fight between the two sides is also escalating, champion of China's auto market remains uncertain.

Recently, GM firstly published the retail sales report on November in China, which reached the best record in the same period.

Qian Huikang, GM's global executive vice President and GM’s China President said, " in the left time of this year, we are likely to set a new annual sales record again.

Although Volkswagen has not yet published the overall sales on November in China, according to the data in October, the industry widely predict that in November, the sales of Volkswagen in China will exceed 3.5 million units.

According to the figures on November released by Volkswagen, Volkswagen has launched a total of 18 models in Chinese market, on November , there were 11 models whose sales have broken ten thousand. Last year, in the Volkswagen annual conference in Berlin, the board chairman Martin Winterkorn said by 2019, Volkswagen's sales in China will reach 5 million units.

GM also released the next five years’ development strategy this year. As a new market, the importance of China is obvious. Qian Huikang said, in the next five years, GM and the joint venture will launch more than 60 new and modified model in China, including 13 models that planned to be listed this year. In the 60 kinds of models, SUV, MPV and Luxury model will account for a considerable proportion." With the rapid growth of consumer demand, China has been the world's largest market for many years for GM. More than one third of GM's global total sales are from China.”he said:" we will always make the strategic emphasis on market segments, which have strong demand and potential huge growth, this is the key factor that we have been successful all the time. "