WEY sets 2018 annual sales target of 250,000 units

Shanghai (Gasgoo)- GWM released luxury SUV brand WEY one year ago, and then launched VV7 and VV5 models this year. Wei Jianjun, chairman and founder of WEY reveals that the total number for WEY’s dealerships exceeds 60, and is expected to reach 300 at the end of 2018. He also reveals that the sales target for WEY next year will be 250,000 units.

WEY is built to compete with joint-venture brands. Wei Jianjun also claims that, “WEY brand will end the era when joint venture brands gain huge profits. VV7 has a monthly sales volume exceeding 16,000 units and VV5 is also expected to exceed 10,000 units at the end of year, meaning WEY brand has successfully entered into the SUV market monopolized by joint ventures in which model price ranges from RMB 150,000 to 200,000.”

WEY brand’s success relies heavily on its high product quality. As the first model winning GOOD in Small Overlap Collision test with American standards, VV5 model also smoothly passed roof static pressure test, showing a series of safety configurations to consumers and winning reputation from the market. WEY brand also displayed its P8 and XEV concept models at the Frankfurt Auto Show this September, showing its ambition to compete with global brands.

Following the industrial trend of new energy and connected intelligence, WEY would also take efforts in these areas. It’s introduced that WEY will launch many competitive NEV models, beginning from PHEV P8. The first WEY BEV XEV model is expected to be updated with L4 autonomous features in two years. GWM is also constructing the largest domestic driverless testing field, which will be completed and put into use within this year.

Four WEY SUV products will be launched in 2018, with NEV models accounting for half by the support of new high-end new energy technological platform Pi4. Pi4 platform has key hybrid biaxial drive technology, which is able to achieve complete decoupling for craniocaudal axis. The platform uses hybrid technologies including start-stop, motor Boost, and engine power generation.