Dongfeng Motor launches new brand strategy to double global sales in 2025

Shanghai (Gasgoo)- Chinese automaker Dongfeng Motor announced its core value of “quality, wisdom and harmony” and unveiled the Dongfeng Fengshen WindLink3.0, a Baidu DuerOS-based artificial intelligent in-vehicle system before the start of Auto China 2018. Meanwhile, a new energy high-performance concept coupe dubbed Dongfeng eπ also made its debut at the brand launching ceremony.

Dongfeng Motor will strive to double its global annual sales in 2025 to 2.3 million vehicles, not only becoming a China-leading automaker, but also a world-class mainstream auto brand. Meanwhile, Dongfeng Motor will continue to strengthen the operation ability on overseas businesses and expand its brand presence worldwide.

According to the company's elucidation of its core value, Dongfeng Motor has always been pursuing progresses in products, company management and human resource. They are committed to improving the intelligentization and connectivity level in products and services, developing intelligent mobility and logistics solutions, enhancing the company's digitalization and informatization level of whole value chain as well as exalting employees’ competitiveness.

Additionally, Dongfeng Motor, joining hands with Baidu Duer Business Unit and the Chinese telematics product and service provider PATEO, unveiled the Dongfeng Fengshen WindLink 3.0 at the launching ceremony. Equipped with Baidu's DuerOS conversational AI operating system, the WindLink 3.0 is available with self-learning and is able to understand relatively complex human languages. Besides, people can use all functions without downloading apps.

In the meantime, the automaker also launched a new energy high-performance concept coupe Dongfeng eπ. The new model is mounted with advanced intelligent systems that can provide users with convenient and speedy driving experience. The eπ owns a BEV version (battery electric vehicle) and a PHEV version (plug-in electric vehicle) with a range of 500km and 1000km respectively.